SMO and SMM Marketing

Social media optimization is a process of making your website social media marketing ready. While social media marketing is a process to market your business on social networks. And you thought they were same!

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SMO and SMM marketing services

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SMO

Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels. This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites.

Types of social media include social networking sites such as Facebook, Twitter, video and blogging sites and social news and bookmarking sites. In general, social media optimization refers to making a website and its content viable and optimized for sharing across social media and networking sites. In short, SMO is all about pulling your audience in with an “optimized” website and encouraging them to spread your content without any effort on your part.

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SMM

SMM a short form of Social media marketing, some even call it as a social media optimisation. It is a form of marketing at a social platform where your targeted audience is bound to spend considerable time. Social Media Marketing can be used for many purposes, to increase brand reach, to sell the products or service, to learn targeted audience, for remarketing etc.
I recommend not to use social platform for direct selling instead use them to increase brand awareness.
Hope above content will help you to understand what SEO & SMM is in layman term. If you like the way it is presented, please feel free to like and share.

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